Mad Magic Kombucha

Mad Magic Kombucha started under the name MTO (Made to Order) Kombucha. While their product was great, their name and label did not resonate with consumers.

I bottled the personality behind their existing brand by creating a name and identity that conveyed both the health benefits of kombucha and the rather mad-man passion behind their traditional brewing process. For design, we garnered inspiration from apothecary and liquor bottles. Our brand work won multiple awards at the 2021 Richmond Ad Show.

BEFORE

AFTER

With a fresher name, logo, packaging, and website, social media followers increased by 14%, impressions increased by 164%, and engagements increased by 102%. Website visits are up 236% year over year, and website purchases have increased 13X, with returns on ad spends as high as 2.4X.