Lowes Foods Private Label
Lowes Foods is a grocery store with locations in NC, SC, and VA. Their private label products are full of local, wholesome ingredients with no artificial flavors or preservatives. The Lowes Foods “Brown Bag” design captures the reliable comforts of a farmers market, while the names give each product a touch of whimsy.
In addition to product naming, I wrote copy for packaging, their “store-within-a store” concepts, and signage.
Lowes Foods’ Brown Bag private label products significantly outperform national brand equivalents within the store. Based off of my work for Lowes Foods, Wildfire was named a “Top 30 Naming Agency” by DesignRush.