Forsyth Tech
Despite being one of the most accredited community colleges in the nation, Forsyth Technical Community College in Winston-Salem, NC was struggling to establish themselves as a viable higher-education option. Our awareness campaign, “Let’s Do This” used direct language, gritty imagery, and real students to highlight how community college can put you on the path to success, no frills needed.
Campaign included OOH, broadcast video, digital and social ads, direct mail, and radio.
This campaign consistently achieved click through rates 2-3X the education industry average, and the latest paid social campaign achieved a 3X return on their ad spend.