Brenner Children’s Hospital

Brenner Children’s Hospital wanted a campaign separate from Wake Forest Baptist Health, without looking too separate. My concept “Connected by Care” highlights the one vital thing the doctors, nurses, parents, volunteers, and community all have in common—care. Because while children have parents to keep them safe and sound, parents have Brenner. Alongside our Creative Director, I presented our work to the hospital’s board and internal creative team.

Campaign included: OOH, print, digital and social, and radio.